Bridging Industrial Design and Digital Marketing Through My Ceramic Product Project: Stria Mugs
Hey everyone! As an industrial designer currently diving into the world of digital marketing. Today, I want to share a special project that combines my passion for design and my new journey in marketing: the Stria Mugs. From the initial concept to the final product, and how I plan to market them, this is my story of merging creativity with strategy.
Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
The Spark of an Idea
The idea for Stria Mugs came to me during a hike in the desert. I was mesmerized by the intricate textures of cacti and thought, "Why not bring this natural beauty into our everyday lives?" So, I started sketching designs inspired by the bold, exotic lines and contrasting colors of desert cacti.
The Design Process
Crafting these mugs locally with artisans who use traditional techniques passed down through generations was incredibly fulfilling. Each mug is unique, full of utility, and carries a touch of heritage.
Bringing Stria Mugs to Life
To truly appreciate the Stria Mugs, you need to see them! I’ve created a "How It's Made" video and organized a professional photoshoot to showcase the intricate designs and the craftsmanship involved. Watching the process unfold from raw materials to a finished product is mesmerizing.
Marketing Magic
Now, let’s talk about how I plan to get these beautiful mugs into the hands of coffee lovers everywhere. Here’s my digital marketing strategy:
● Content Creation: High-quality content is key. The "How It's Made" video and professional photos will be shared across various platforms to engage and educate my audience.
● Social Media Marketing: Platforms like Instagram, Facebook, and Pinterest are perfect for showcasing the Stria Mugs. I'll share behind-the-scenes content, use hashtags like #MAKEININDIA, and engage with my audience to build a community around the product.
● E-commerce Optimization: I'll ensure the product pages are optimized for search engines, with detailed descriptions, high-quality images, and customer reviews. Shopify will help me manage inventory, process orders, and track sales.
● Influencer Collaborations: Partnering with influencers in the home decor and lifestyle niches will help me reach a targeted audience. Authentic content from influencers can drive interest and sales.
● Email Marketing: Building an email list of interested customers and sending regular updates, promotions, and content related to the Stria Mugs will keep my audience engaged.
● Paid Advertising: Utilizing Google Ads and social media ads will increase visibility. Retargeting ads can bring back users who have previously shown interest.
The Stria Mugs project is a perfect example of how industrial design and digital marketing can come together to create something beautiful and market it effectively. This journey has been incredibly rewarding, and I’m excited to see where it leads. If you’re a designer looking to navigate the digital landscape, I hope my story inspires you to blend creativity with strategy and bring your products to the world.
Thanks for joining me on this journey! Let's raise a Stria Mug to the perfect blend of design and marketing. Cheers!
Amazing website. I believe the trust in these products comes with a lot of research done before making quality products.
Thank you, Adil! I’m glad you enjoyed my website blog. I completely agree—thorough research is essential in creating quality products that people can trust. It’s great to know that my effort is appreciated!